Creating iOS apps begins with clarity about the target users, the app's purpose, and the key problem to address in the initial release. A thorough discovery phase helps define the MVP boundaries, select an appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the base is in place, attention moves to UI behavior, performance, and reliability across iPhone models and iOS updates. Uniform navigation schemes, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) keep the product maintainable and scalable after it hits the App Store.